Soya beans milk powder hits Nigerian market

Hits:3136 2011-12-15

Soya beans may not be completely new to this part of the world, but having it available in homes as natural milk is what is coming up anew. The soya beans are part of the oldest vegetables around and have been used in eastern countries of the world for variety of purpose and for thousands of years.

The soya bean is a species of legume native to East Asia, which is widely grown for its edible bean with multifarious purposes. The Food and Agricultural Organisation (FAO) classified the plant as an oilseed rather than a pulse.

Being fat-free, soya bean meal is a primary low cost source of protein for animal feeds and other pre-packaged meals. Soya vegetable oil is another product from the bean crop. For instance, soya bean products such as textured vegetable protein (TVP) are ingredients in many meat and dairy analogues.

Introducing Golden Boy soya milk powder into Nigeria market is a team of investors comprising Barr Louis Orji as Director, Sir Bartholomew Nneji as Managing Director, Adebayo Adetifa and Prince Diran Asiko Omotosho.

Speaking on the impeccable quality of the product, Adetifa said whichever way you delight in taking the powdery soya milk, this makes one freshens up like a boy, hence the name Golden Boy, adding that the product is manufactured from a brand of soya beans different from the ones commonly grown in Africa.

After extensive market research, Barrister Orji said, “we came to realise that there was no soya product packaged in a powdery form. Golden Boy soya bean has made it easier for consumers by producing soya bean milk powder in a sachet that is handy and readily available for all and sundry. Golden Boy is highly soluble in water and dissolves easily whether in cold, hot or warm water.”

“A good alternative for milk, it is good for everyone especially for the growing ones. Golden Boy, unlike most brands, is very creamy and lacks the repulsive smell usually associated with soya bean. Bearing in mind that Africans have low tolerance to cholesterol, Golden Boy has no cholesterol and it is the closest substitute to meat and is highly affordable.”

Orji noted that in looking for something people can afford “we have to enter into agreement with a Chinese company to start producing the milk in the country in near future,” adding that the cost of importing things from China was very expensive, hence the plan to start local production soon.

Soya foods generally are high fibre foods. This is an advantage, as it is commonly known that dietary fibre lowers the risk of colon cancer and heart disease. In addition to fibre, soya contains a lot of protein. It contains the complete combination of amino acids.

Soya beans are an excellent source of protein because it has no cholesterol and low amounts of fat unlike meat. Therefore soya beans are an important part of a diet for lowering cholesterol and will do just that naturally without any medication.

Another great advantage of Golden Boy when compared to others of its kind in the market is that it comes handy and cheaper. Hundred per cent natural, Golden Boy, is a good recipe for both young and old ones especially from age 40 and above.

On how the product will be delivered to hands of the end users, Nnaji, who is also in charge it marketing said basic marketing media will be employed to circulate it in the country. Wholesalers and retailers will be used to take to move it homes.

Soybeans contain rich protein, vitamins A, B1, B2, and other mineral elements. High-quality soy protein is considered equal to that of poultry and milk. Soybeans contain the highest concentration of protein among all the legumes: 40 per cent protein by volume compared to 20 per cent for other beans. The FDA determined that 25 grammes of soy protein per day may reduce the risk of heart disease by reducing cholesterol.

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